A surfer's surf shop in Pismo Beach, CA, Esteem Surf Shop offers a full slate of surf merchandise and services. While it is a profit-seeking business, it prides itself on staying true to the sport of surfing, the surf community, and the role of the surf shop in surf culture. But you shouldn't mistake its pride for hostility to novice surfers or even non-surfers, like local surfers protecting a favorite surf spot. Esteem Surf Shop is welcoming to all people who seek the stoke of surfing, whether you're an experienced surfer, novice surfer, or just a fan of surfing.
